Evan Supply Website Refresh

Company Background

Evans Supply Limited has been serving municipalities and working with commercial and residential clients for years. They represent three of the largest and most experienced water product manufacturers in North America - Kupferle, Ford Meter Box, and Neptune - as well as providing their own Specialty Products. Their small team of experts works throughout Ontario to install hardware, train teams, and run diagnostics on systems.

Challenge

As standards, best practices, and user needs change websites need to keep up to date to stay competitive. The Evans Supply Team recognized that it was time to refresh their website to make it easier for their users to contact them about specific products - using whichever device they have available. In addition to this, updates needed to be made to Evans Supply's services, all while keeping a focus on encouraging users to reach out to a representative.

"Their contracts are clear, concise, on-time, and on-budget with no surprises! Evan Supply Limited will definitely partner with RedBit again." -Ed Bertolo, President Evans Supply Limited

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Solution

The RedBit team worked with Evans Supply Limited to understand what was working with their existing site and then to identify opportunities for enhancements. When the team understood what was needed RedBit got to work attacking the challenges.

The RedBit team worked through the existing Information Architecture and reorganized some elements to put a greater focus on the services sections. While the products are still the most important on the site, services now had a spotlight in the top level navigation as well as some prime real-estate on the updated home page. Once the overall Information Architecture was updated, the services pages were restructured to focus on converting users with the Contact Form. Each services page was created to act as its own landing page.

The products pages on the website were not the typical online-store - but acted more like a catalogue. A dynamic layout allows the Evans Supply team to add manuals or downloadable PDFs to a product easily without having to fiddle around with layouts.  Manufacturer content is added to each products page using Nested Collections (a Webflow Feature) to keep things consistent and easy to update. Following with the logic of the services pages each product acts as its own landing page with a focus on the contact form which dynamically alerts the Evans Supply team about which product the user is interested in.